Grand Rapids woman hilariously redesigns famous logos on TikTok. It landed her on ‘Ellen.’ – MLive.com
Emily Zugay, a Grand Rapids woman, appeared on "The Ellen DeGeneres Show" on Wednesday, Oct. 13 to talk about her popular TikTok. Zugay reworks famous logos using deadpan humor to talk about the satirical designs. (Photo by Michael Rozman/Warner Bros.)Michael Rozman/Warner Bros.
GRAND RAPIDS, MI – Emily Zugay is not a designer. But her design skills — or lack thereof — got the attention of Ellen DeGeneres.
Zugay, a Grand Rapids woman, redesigns famous logos with deadpan humor on TikTok. The popular videos have been viewed 100 million times and led to an appearance on the daytime talk show “Ellen.”
“Emily, you’re hilarious,” DeGeneres said during the interview that aired Wednesday, Oct. 13.
Zugay went to school for animation and now creates pet portraits.
“Over time I picked up some lingo from being in critiques. I thought it would be funny to make it sound like I knew what I was talking about and pair it with awful logos,” she told DeGeneres.
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Big brands like Starbucks, Apple and the NFL have gotten the Zugay treatment. When McDonalds asked for a new logo, she replaced the golden arches with a giant “O” and jaunty letters that unintentionally spell “McDoalds.”
“Instead of emphasizing the M, I put emphasis on the O,” she said in the video with 5 million views. “I was thinking this would be a really nice campaign to get some onion rings to pair nicely with your new logo.”
McDonalds reposted the video to another 13 million views.
The iconic NASA logo was turned into black lower case comic sans on a white background.
“I try to take every beautiful design aspect and flip it on its head,” Zugay said.
Even the clean Ellen logo with its thin white typeface on a blue background was not spared. The redesign features thick black letters with motion lines trailing Ellen because “you look like you could be fast,” Zugay said.
DeGeneres announced merchandise with the new green logo was added to the Ellen Shop. All proceeds from the T-shirts, mugs and water bottles will go to America’s Food Fund.
The full interview with Zugay can be seen here.
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